If I have both CPC and IB setup, how are prices determined?



As a property, you might want to have both marketing campaigns setup for Tripadvisor:

  • Cost Per Click
  • Instantbooking

If you have both of them setup within myallocator, the pricing will be based on the Instantbooking settings.  This is due to how Tripadvisor pulls rates from channel managers.


More information


Our end-points for TripAdvisor CPC and IB are the same, and TA uses the same call to query for availability and rates for CPC and IB. When both CPC and IB are enabled, pricing is based on IB. If only CPC is enabled, the IB settings are ignored.


Have more questions? Contact Support